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What is SEO ?

  • Writer: Makarand Dawane
    Makarand Dawane
  • Mar 14, 2023
  • 1 min read

SEO stands for "Search Engine Optimization". It is the practice of optimizing a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases.

SEO involves a variety of techniques, including keyword research, on-page optimization (such as optimizing title tags, meta descriptions, and content), off-page optimization (such as link building and social media marketing), and technical optimization (such as improving website speed and mobile responsiveness).

The ultimate goal of SEO is to increase the visibility and relevance of a website or web page in search engine results, ultimately driving more traffic and potential customers to the site.

 
 
 

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