What is Page Per Click (PPC) ?

PPC stands for "Pay-per-click". It is a type of online advertising model in which advertisers pay each time a user clicks on one of their ads.

PPC ads are typically displayed at the top or bottom of search engine results pages (SERPs) or on other websites and social media platforms. Advertisers bid on specific keywords and phrases related to their products or services, and the search engine or ad platform shows their ads to users who search for those keywords or are likely to be interested in their offerings.

PPC ads can be highly targeted and customized, allowing advertisers to reach their ideal audience and achieve specific business goals, such as increasing website traffic, generating leads, or driving sales. The success of a PPC campaign is typically measured by metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI).

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