What is digital marketing ?

Digital marketing is a type of marketing that uses digital channels, such as social media, email, search engines, and websites, to promote products or services. It involves various techniques like search engine optimization (SEO), content marketing, email marketing, social media marketing, and paid advertising to reach and engage with potential customers. The goal of digital marketing is to create awareness, generate leads, and drive conversions by building a strong online presence and fostering customer relationships.